Reasons Why Email Marketing Is Awesome

For a long time, marketers have wondered if email marketing was winding down. Due to recent updates on how Gmail filters emails, this debate has once again fired up. Despite these concerns, today's market has proven email marketing is alive and well. The following are some industry statistics revealing its impact:

  • According to a study done by Convince and Convert, 44% of all email recipients per year made at least one purchase due to email marketing.
  • According to the Direct Marketing Association, for every $1 spent, more than $40 was returned due to email marketing.
  • According to Litmus, 82% of consumers opened emails from companies.

Going by those stats, email marketing is still one of the most effective and lucrative business strategies. Marketing through email, when done correctly can lead to huge benefits for your business. You can get more information about email marketing through

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Cost Effectiveness.

Different from other marketing campaigns, email marketing will not cost a lot of money and still delivers huge results. There are no print costs with, meaning you will not break your bank by sending out effective campaigns. The impact on your target audience is greater and costs less with regularly scheduled promotional emails and correspondence.

Results are Easier to Track.

Many businesses still want to see what their return is on investing in email marketing even though it is very cost-effective. Email marketing makes this easy because many programs will allow you to monitor click-through rates and open rates. No matter if you send customers to a landing page or use a unique URL, tracking conversions is still easy.

You Can Get Personal.

With all the constant messaging, consumers appreciate it when businesses get personal and target their specific needs with this form of marketing. Email marketing allows you to customize email groups and lists. First names can be added to give your emails an even more personal touch and further enhance your campaigns.


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