BI role is to collect data from internal systems and external sources, prepare it for analysis, run queries against the data and create reports, infographics, and other data visualizations. This information is used by a wide range of corporate executives, business managers, and employees to make informed business decisions.

Business intelligence report software is used in the areas of customer support, market research, product profitability analysis, customer profiling and statistical analysis. 

All of these areas are of high importance to corporations, as well as smaller businesses. That is why using highly advanced BI solutions is crucial in today's digital age. BI solutions are constantly changing and evolving and they can be shaped to serve different purposes. 

For example, some of the recent trends in this field are identifying market trends and spotting organizational problems, both of which are of high financial importance for large and small companies.

Organizational structure of large corporations is now more complex than ever before. In order to increase their productivity, organizations use solutions that are able to offer a way to collect data, process it, and inspect it. 

BI is able to produce results that can save hundreds of millions of dollars for large companies and even for smaller organizations.