In recent years, the use of camera film has increasingly come close to complete obsolescence. Both photographers and consumers have switched almost exclusively to the use of digital cameras, especially as the digital movement becomes more widespread and prominent.

This digital conversion is not so much attributed to lower quality disposable cameras or 35mm film, but people expecting instant delivery. A photographer or even an average consumer wants to be able to view their photos on the spot to make sure they captured the precise moment they wanted.

While people tend to keep many or most of their digital images stored on a computer, many will have some or all of their photographs professionally developed in a laboratory. Many websites have made it particularly easy to get this customized canvas prints, allowing customers to upload photos online and receive the final product a couple of days later by mail.

Digital photography has opened doors in this regard. One of the emerging mediums for photograph printing is a canvas. Canvas offers a much more durable print, while still matching the image quality of traditionally printed photos.

Digital photographs printed on the canvas may be of particular interest to a particular sector of the industry. Some ideal clients for the canvas medium are companies that specialize in reproducing works of art as prints. This could include museums, gift and novelty shops, and even art vendors. Canvas prints are ideal for this type of business because the medium is artist quality and manages to maintain the uniqueness of the paintings.